BLOG
We are always on the hunt for Guest Bloggers!
If you’d like to join our amazing community, click the button below.
How to increase your Instagram engagement organically
People involved in Instagram, like you and I, all have the goal of increasing engagement from followers, readers, viewers. Doing so is becoming increasingly difficult, as more and more people sign on and use Instagram. So, what can be done? How can you and I be on top of the Instagram algorithm? The following is a discussion of a few pointers.
The Key Reason Why SEO Is Absolutely Necessary
Every day, there are billions of people turning to search engines like Google and Bing, looking for answers to their questions and solutions to their problems. There is seemingly an infinite amount of websites that exist, and it would take users a lifetime to find the answers that they need! So how do search engines provide users with the pertinent information that they’re searching for?
10 Tips to Help You as Blogger
Blogging teaches you so much. In addition to being a great hobby, it provides you with the amazing and unique opportunity to research and learn about topics— even those that you may be well-versed on. We often think of blogs as being informative to the reader; however, blogs also end up being informative to the writer.
7 Interesting Video Marketing Statistics for 2023
According to recent research, in 2022 the total number of people downloading, watching and streaming video online hit an all time high of 3.37 billion people. This is expected to increase up to 3.48 billion people in 2023 and 3.65 billion people by 2025.
The Growing Challenges of AppSec in the Digital Age
We live in a digital age where almost all of our communication, connection, and transactions take place online. This shift has meant that businesses must now ensure their applications are secure to protect customer data and other sensitive information. Understanding the challenges of application security (AppSec) is essential for any business to guard against malicious actors and potential breaches.
3 Website Security Goals for Your Mid-Size Business
If you’ve just launched your mid-size business or you’re implementing changes and updates to your company’s website, you need solid SEO and digital marketing tactics. Just as importantly, make it a point to learn about cybersecurity. Have you considered what might happen if your site is hacked or compromised?
Combatting Skills Shortage: 4 Key Measures to Attract Top-Tier Talent in the UK Construction Industry
Despite being heavily impacted in recent years, the UK’s construction industry has bounced back quickly, reaching pre-pandemic output levels. The opportunities lie in abundance, from large infrastructure projects to housing and retrofitting old buildings to meet zero-carbon targets.
8 tips for HR managers to remember when managing performance management
An organization should implement a thorough performance management process to ensure that all employees are performing at their peak potential. To help you create such a process for your organization, we have provided 8 tips that will help you implement a performance management process effectively.
5 top tips to recession-proof your company
Recession is a word that guarantees to send shivers down the spine of business owners. There are steps you can take to navigate the turbulence, keep you out of panic mode and get your business ready to face anything.
5 Considerations For Startups When Choosing a First Office
You may have recently decided that you need an office space for your startup business, but where do you begin your search? How do you ensure that you pick the right office for you and your business’s needs? There are several aspects that you should consider before you make a big commitment to rent commercial property.
Best Customized Retirement Gift Ideas with a Touch of Personalization
To express your gratitude for their contributions, choose thoughtful presents for the retiring staff members in your organization. Ideal presents are insightful and practical.
Relational Or Transactional - Are You Giving Your Customers Good Reason to Do Business With You?
There are two main types of buyers in any marketplace: transactional and relational. A transactional customer is the type who is first and foremost interested in price... perhaps a few other things such as speed of delivery and lack of hassle... but primarily price.
How You Should Do Your Business Advertisement In 2023
There are 3 different strategies you can use when selling to Cold Traffic. They are Educational ads, Story ads and Lead generation ads. Of all 3 ads, the most powerful is Story Ads.
Seven Strategies You Can Use to Retain Top Talent in Your Company
Many business owners are struggling to retain their top talent as workers look for better career opportunities. Big organizations know that finding top talent is just one part of the job and it doesn't matter if you cannot retain said talent long-term.
How Can Businesses Improve Digital Experiences in the Workplace?
Whether it's electrical or the renewable and tech industries, leaders must actively improve digital experiences across their organizations to boost employee productivity and overall customer satisfaction. Here are four fundamental measures that business managers can take in this regard...
The biggest secret in the world of business networking – revealed
Have you been networking for years, but have always struggled to make a real success of it? Or are you completely new to it, and want to know how you can hit the ground running? Either way, this secret you’re about to find out will help you get so much more out of every networking scenario you find yourself in from now on, guaranteed.
Content Marketing with a Heavyweight Video Strategy
When the competitive arena is full of content, overload and content burnout make it harder than ever to reach a consumer. Even if you are able to reach them, viewer retention is a constant battle. Traditional media is ideal for SEO, but one format outpaces other forms of content. Video enters the fray and easily takes the title of heavyweight champion. Why is video so valuable?
Considerations for Developing New Brands Online
When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.
6 reasons your business should start email marketing
Emails are a powerful weapon to have in your marketing arsenal. Read on to find why. In the social media-obsessed 21st century, the humble email is easy to overlook in a marketing strategy. But even though they are one of the older forms of digital marketing communication, they remain just as relevant – and valuable – today.
Supporting Migrant Workers: 4 Practices That Responsible SMEs Can Follow
According to the international labour foundation, 169 million migrant workers exist globally, most located in the developed world and comprise one of the most vulnerable workers worldwide. They often leave their home countries for better economic opportunities but often find themselves in situations of exploitation and abuse.