Businesses today need social media presence in order to compete in the digital arena. However, many make the mistake of creating an account and leaving it as an afterthought. For businesses, social media is a tool for creating meaningful interactions that build loyalty and promote growth.

We all know that social media is a fantastic tool for small business owners—it's cost-effective, easy to use, and provides access to a vast audience. However, it’s not perfect (what is?!) so it’s important to diversifying your marketing efforts beyond social media.

Do you know how Facebook ranks content in 2024? Do you know how to navigate algorithm changes for maximum reach?

Video has a way of capturing attention, evoking emotion, and conveying information that no other form of content can match, leading to its rise on social media. Platforms like TikTok and YouTube harness the power of video content, giving consumers what they want most.

If you want to keep up with the future of social media platforms, you need to know what it will likely entail and prepare for it!

TikTok social commerce represents a revolution in e-commerce, offering businesses a dynamic platform to connect with their audience and drive sales.

Elevate social media menus with enticing visuals. Craft a visual feast that captivates, engages, and drives customer excitement effortlessly.

Twitter's transition to "X" and its subsequent web design updates reflect more than merely aesthetic change; they speak volumes about how the digital landscape is constantly morphing and the importance for brands to adapt accordingly.

It’s no understatement to say that social media has become an integral part of our lives. It's where we connect with friends, discover new products and services, and engage with brands. As a result, the competition for attention on social media platforms has never been fiercer. To stand out from the crowd and make an impact, high-quality social media content that captivates your audience and drives engagement is crucial.

Social media platforms and video content now go hand-in-hand. From TikTok to Instagram Reels, more and more features are designed to embrace this engaging content format. So, it should come as no surprise if the recent statistics show that people are watching 17 hours of online videos per week, on average.

Social media is not just a platform for chatting with friends and posting photos. It is a professional tool that may significantly improve various areas of your business. One thing to understand is that social media drastically changes how people shop online. As a website owner, you need to accommodate the ever-changing features of social media.

Social media has evolved into an essential marketing tool for businesses across all industries. Regardless of the size or type of your business, a well-planned and well-executed social media strategy can do wonders for your brand visibility, customer engagement, and overall growth.

People involved in Instagram, like you and I, all have the goal of increasing engagement from followers, readers, viewers. Doing so is becoming increasingly difficult, as more and more people sign on and use Instagram. So, what can be done? How can you and I be on top of the Instagram algorithm? The following is a discussion of a few pointers.

Time blocking can be used for every part of your life. Even setting aside 20 minutes in a super busy week to write out some captions in a document and grab some images can give you a week's worth of content. No more writing and scheduling one at a time. Use these 4 steps to batch create your social media posts and save time in your business.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.

New ways to earn on Squarespace, monetize your videos and other exclusive content with Member Areas. Yes, it’s true. According to this blog from Square Websites, you can now earn on your exclusive content on Squarespace – such as blogs, vlogs, newsletters, online classes, tutorials, etc.

From social media marketing to link building and SEO, digital marketing should be an important part of every small business' marketing plan. This article will give you some top tips for how to succeed with your small business' digital marketing.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.