How to get more social media done in less time with time blocking
Time blocking has changed how I work. Hi, I’m Jeni, and I’ve been self-employed for 6 years. I used to have long to-do lists, and anything that didn’t get done one day just got pushed onto the next day.
I had no plan on how to approach my working day. I’d highlight the most important tasks and get those done so I could cross them off my list. I’d skip between tasks and end up working on weekends to finish last minute/I forgot tasks. I’d spend whole hours writing and scheduling each social media post one at a time.
I’m now more productive since starting time blocking, and more aware how much time I spend on each part of my business. I spend less time planning and scheduling my social media and have more free time. (I need to find something fun to fill this time that isn’t work related- I do end up thinking what else I can do to grow my business).
Time blocking can be used for every part of your life. Even setting aside 20 minutes in a super busy week to write out some captions in a document and grab some images can give you a week's worth of content. No more writing and scheduling one at a time.
Use these 4 steps to batch create your social media posts and save time in your business.
Block out 1 hour slots twice a week (or 4*30 minute blocks) to work out your content plan. What are you going to post about? Which graphics can you repurpose? Mix up your content between value, sales and stories to build the know, like, trust and become relatable to your ideal client. Don’t forget to mix up the static, carousel and reel posts too. Make your posts fun and interesting for your followers to visit your feed and attention grabbing for people that don’t follow you - yet.
Create the graphics you need or find the ones you can repurpose. Save or move them together in a new folder to keep you organised and focused on these posts. By moving the files into a new folder helps me stay organised. Freshen up some older graphics to update your branding or to make them more eye-catching. Use photographs showing your face to make you more visible and personable. A mix of infographics and photographs can make your feed more interesting - depending on your niche and ideal client.
In a new word document, write all your copy/captions including relevant hashtags. (Don’t forget to repurpose your copy too - update and re-word if you need to). Having the folder with your graphics/photos open while you write the captions can provide inspiration and a starting point. Remember your ideal client and what the purpose of the post is. What will make your ideal client stop the scroll and comment/follow your account?
Use the last block of time (if you split into 30 minute blocks) and schedule all your posts in your favourite scheduler. Don’t forget to mix it up between value posts, sales posts and photographs of your face so people get to know the person behind the brand.
You can easily use your created content for each social media platform, and repurpose between platforms. Time blocking is such a great time saver!
