When the competitive arena is full of content, overload and content burnout make it harder than ever to reach a consumer. Even if you are able to reach them, viewer retention is a constant battle. Traditional media is ideal for SEO, but one format outpaces other forms of content. Video enters the fray and easily takes the title of heavyweight champion. Why is video so valuable?

When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.