Discover how to create engaging content for a relocation blog, promote it effectively, and measure its success.

Writing for your business, whether it's a blog, newsletter, social media content, emails, or website content, is like running a marathon. You need stamina, muscles, and great technique to last the whole distance. And the right attitude, mentality. Mindset, if you wish. You don't need to see yourself as a writer.

Sometimes, the most difficult part of writing a copy is getting started. Imagine you have a remarkable product, service, or idea, and a vision of success dancing in your mind. But as you sit down to craft messages that would ignite the hunger of your audience, you struggle to find the right words to get it going. Don't worry; you're not the first person to struggle with copywriting.

Blogging teaches you so much. In addition to being a great hobby, it provides you with the amazing and unique opportunity to research and learn about topics— even those that you may be well-versed on. We often think of blogs as being informative to the reader; however, blogs also end up being informative to the writer.

Emails are a powerful weapon to have in your marketing arsenal. Read on to find why. In the social media-obsessed 21st century, the humble email is easy to overlook in a marketing strategy. But even though they are one of the older forms of digital marketing communication, they remain just as relevant – and valuable – today.

To make sure you are making the most of all elements of copy on your website, here are five areas to consider and, remember, even small edits can make a big difference to readability, SEO, user experience and time spent on your site.

One of the things we encourage everyone to be doing from their website is to build an email list to send out email newsletters to. You can do this through offering a free resource for them to sign up for, or suggesting they subscribe to your blog so they don’t miss out on a fantastic post. You might run a challenge, course or event that they have to sign up to attend.

Most people have it in them to write a book, fiction or non-fiction. Writing a book is a process and here is one to follow from an article from Writers Digest in March 2012, which I have saved among my favourites.

When you have a great website, you need to find the right words to match the style and the brand created. And the more you look at other websites you will realise that less is more ­ well, more or less anyway.

Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.