To make sure you are making the most of all elements of copy on your website, here are five areas to consider and, remember, even small edits can make a big difference to readability, SEO, user experience and time spent on your site.

Building a business from the ground up requires substantial hard work, and seeing it succeed offers a tremendous sense of pride in what you’ve accomplished. Is it any surprise then that a whopping 316,310 UK businesses ceased trading in 2020 alone, according to the Office for National Statistics (ONS)?

When you start a business, it becomes a part of your life, so it becomes very hard to let go of it. The problem is that a business idea isn't nearly enough. There's a role money and adequate "know-how" has to play in the success of a business. And the lack of that has seen many start-ups struggle to scale past the first two years of their existence.

During the pandemic, many individuals lost their jobs and developed several ways to expand their creativity with bringing in an income for their household. Though we are no longer in that stage of the pandemic, there may still be a need for individuals to find ways to become creative with bringing in an income.

Are you struggling to move your business forward? Do you feel like you’re trying everything humanly possible, but for some reason, you’re not quite managing to achieve your growth goals? You’re not alone. It’s not exactly easy at the moment, with so many challenges facing business owners in the current financial climate.

When it comes to the crypto market, its volatile nature is a fact that cannot be ignored. The price of a cryptocurrency can move up or down at any time. And there are certain factors responsible for this. Understanding these factors that influence its market price can help you decide whether to invest in it, trade it, or continue watching its developments.

We all absolutely love promoting our brands on social media. And it's one of the biggest ways to get exposure and gain brand recognition during this digital age. Whether it's Instagram, Facebook, TikTok, or YouTube, social media has become a leader in customer engagement. However, there are other ways to promote our brands outside of social media.

You've worked hard to secure a new client, build a relationship and provide the service. You issue the invoice and wait expectantly as the due date approaches and sails past. If you're worried about broaching the subject of late payment, here are some things to remember...

If you're thinking of going into business with a friend or intimate partner, you may have been dwelling on the potential pitfalls. But what about the positives? Are there any? Is it ever a good idea to mix your personal and professional life?

A brand is about communicating who you are and the direction you want your company to take. To identify what your core values are think about the below questions, not only will this inform your brand identity it will keep you focused on your goals.

It is this lack of certainty and the fear of what might happen next which is responsible for much of the increase in anxiety and stress. This is where mindfulness can help. Mindfulness is about becoming more aware of what is going in your mind and being able to manage it better.

Using technology can simplify your business processes as well as save you valuable company time. What's more, there are so many apps and software available that it is easy to find a solution to fit your business's needs.

The idea of flexible working has long caused employers to recoil in horror, but COVID-19 has changed our perspectives on remote working and working from home. Amazingly, we can trust people to do their work, even with distractions! Because that never happens in the office...

Are you looking for ways to market your online business? If so, you're in luck. There are a number of effective marketing strategies you can use to reach your target audience and increase traffic to your website. In this blog post, we will discuss five of the most popular marketing strategies for your online business.

Have you ever wondered why some executives at the same level as you have a large following on social media or have more engagement on their posts? Or why they are often interviewed by top publications and reputable journalists? The simple answer is that they have established a strong brand, and a strong brand is the gift that keeps giving.

The main purpose of hiring an SEO agency is to increase the number of visitors coming to your website every month. This is something that every business owner is going to tell the team they want. Outsourcing will allow you to focus on elements such as page speed and backlinks.

SaaS (Software as a Service) is the process of increasing the organic traffic for your company's website by earning top rankings on relevant keywords. This is used as a successful and must-have marketing strategy as it not only accompanies the decision process but it also works with the content they need at that time and stage of the process.

With this industry still being very male-dominated, we also need to remember that men are three times more likely to commit suicide. Figures like that pose the question as to why more isn’t being done to tackle this silent crisis of mental health in construction UK.

You can be heard from many marketers that quality content is the key to success. And that’s true, content is crucial to grow your website traffic and conversions. According to Demand metric «70% of people would rather get information about a company or learn something from a brand’s blog, rather than from a traditional advertisement».

So you have recently set up as a Virtual Assistant. You’ve checked all the boxes on your set-up checklist, got all your software ready, decided your rates, designed your logo, you’re ready to go and now all you need is some clients. But where from?