Have you been networking for years, but have always struggled to make a real success of it? Or are you completely new to it, and want to know how you can hit the ground running? Either way, this secret you’re about to find out will help you get so much more out of every networking scenario you find yourself in from now on, guaranteed.

When the competitive arena is full of content, overload and content burnout make it harder than ever to reach a consumer. Even if you are able to reach them, viewer retention is a constant battle. Traditional media is ideal for SEO, but one format outpaces other forms of content. Video enters the fray and easily takes the title of heavyweight champion. Why is video so valuable?

When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.

Emails are a powerful weapon to have in your marketing arsenal. Read on to find why. In the social media-obsessed 21st century, the humble email is easy to overlook in a marketing strategy. But even though they are one of the older forms of digital marketing communication, they remain just as relevant – and valuable – today.

According to the international labour foundation, 169 million migrant workers exist globally, most located in the developed world and comprise one of the most vulnerable workers worldwide. They often leave their home countries for better economic opportunities but often find themselves in situations of exploitation and abuse.

To make sure you are making the most of all elements of copy on your website, here are five areas to consider and, remember, even small edits can make a big difference to readability, SEO, user experience and time spent on your site.

Building a business from the ground up requires substantial hard work, and seeing it succeed offers a tremendous sense of pride in what you’ve accomplished. Is it any surprise then that a whopping 316,310 UK businesses ceased trading in 2020 alone, according to the Office for National Statistics (ONS)?

When you start a business, it becomes a part of your life, so it becomes very hard to let go of it. The problem is that a business idea isn't nearly enough. There's a role money and adequate "know-how" has to play in the success of a business. And the lack of that has seen many start-ups struggle to scale past the first two years of their existence.

During the pandemic, many individuals lost their jobs and developed several ways to expand their creativity with bringing in an income for their household. Though we are no longer in that stage of the pandemic, there may still be a need for individuals to find ways to become creative with bringing in an income.

Are you struggling to move your business forward? Do you feel like you’re trying everything humanly possible, but for some reason, you’re not quite managing to achieve your growth goals? You’re not alone. It’s not exactly easy at the moment, with so many challenges facing business owners in the current financial climate.

When it comes to the crypto market, its volatile nature is a fact that cannot be ignored. The price of a cryptocurrency can move up or down at any time. And there are certain factors responsible for this. Understanding these factors that influence its market price can help you decide whether to invest in it, trade it, or continue watching its developments.

We all absolutely love promoting our brands on social media. And it's one of the biggest ways to get exposure and gain brand recognition during this digital age. Whether it's Instagram, Facebook, TikTok, or YouTube, social media has become a leader in customer engagement. However, there are other ways to promote our brands outside of social media.

You've worked hard to secure a new client, build a relationship and provide the service. You issue the invoice and wait expectantly as the due date approaches and sails past. If you're worried about broaching the subject of late payment, here are some things to remember...

If you're thinking of going into business with a friend or intimate partner, you may have been dwelling on the potential pitfalls. But what about the positives? Are there any? Is it ever a good idea to mix your personal and professional life?

A brand is about communicating who you are and the direction you want your company to take. To identify what your core values are think about the below questions, not only will this inform your brand identity it will keep you focused on your goals.

It is this lack of certainty and the fear of what might happen next which is responsible for much of the increase in anxiety and stress. This is where mindfulness can help. Mindfulness is about becoming more aware of what is going in your mind and being able to manage it better.

Using technology can simplify your business processes as well as save you valuable company time. What's more, there are so many apps and software available that it is easy to find a solution to fit your business's needs.

The idea of flexible working has long caused employers to recoil in horror, but COVID-19 has changed our perspectives on remote working and working from home. Amazingly, we can trust people to do their work, even with distractions! Because that never happens in the office...

Are you looking for ways to market your online business? If so, you're in luck. There are a number of effective marketing strategies you can use to reach your target audience and increase traffic to your website. In this blog post, we will discuss five of the most popular marketing strategies for your online business.

Have you ever wondered why some executives at the same level as you have a large following on social media or have more engagement on their posts? Or why they are often interviewed by top publications and reputable journalists? The simple answer is that they have established a strong brand, and a strong brand is the gift that keeps giving.