Many start-ups and small businesses think that they don’t need to worry about branding because they don’t have the budget for it or it's something they can focus on later down the road. However, this is a mistake. Even if you don’t have the money to hire a branding agency, there are still many things you can do to build a strong brand and online presence to attract your 'super fan'.

One big problem with apps such as WhatsApp and Facebook Messenger is that, whilst they can serve a business use, they are still social media. As staff become comfortable with them, the tone of what would otherwise be a professional conversation can be lowered. Here are some real-life examples of what work-focused social media apps should not be used for when communicating with staff.

Growth marketing is all about growing your business in the best way possible. You'll need to be aware of what will be effective in 2023 if you're planning to build your growth marketing strategy.

Are you a physician, a psychologist, or a mind and body coach? What tools do you use for promoting yourself? The competition in the industry is high, and it is not enough just to run an Instagram blog to win your audience. Building a powerful personal brand is a more complex process. One of its parts is the work with media and podcasts. Why is it worth your time?

Video marketing is becoming an increasingly popular way to promote your business. Over the past few years, it has been proven to be a great way to connect with your audience, and it can be a very effective tool for increasing brand awareness and generating leads.

Career coaching is known to help many working professionals to the path of success through their tutorship and training. However, what does this actually mean? What are the tangible benefits of career coaching and what can you expect to receive from this type of learning?

We know it can be tough to find the right person for your K-12 position. You want someone who will be a great fit for your culture, but with so many candidates, how do you know if they're the right fit for K-12 staffing agencies? Here are 5 strategies to help you fill your K-12 positions quickly.

People involved in Instagram, like you and I, all have the goal of increasing engagement from followers, readers, viewers. Doing so is becoming increasingly difficult, as more and more people sign on and use Instagram. So, what can be done? How can you and I be on top of the Instagram algorithm? The following is a discussion of a few pointers.

Every day, there are billions of people turning to search engines like Google and Bing, looking for answers to their questions and solutions to their problems. There is seemingly an infinite amount of websites that exist, and it would take users a lifetime to find the answers that they need! So how do search engines provide users with the pertinent information that they’re searching for?

Blogging teaches you so much. In addition to being a great hobby, it provides you with the amazing and unique opportunity to research and learn about topics— even those that you may be well-versed on. We often think of blogs as being informative to the reader; however, blogs also end up being informative to the writer.

According to recent research, in 2022 the total number of people downloading, watching and streaming video online hit an all time high of 3.37 billion people. This is expected to increase up to 3.48 billion people in 2023 and 3.65 billion people by 2025.

We live in a digital age where almost all of our communication, connection, and transactions take place online. This shift has meant that businesses must now ensure their applications are secure to protect customer data and other sensitive information. Understanding the challenges of application security (AppSec) is essential for any business to guard against malicious actors and potential breaches.

If you’ve just launched your mid-size business or you’re implementing changes and updates to your company’s website, you need solid SEO and digital marketing tactics. Just as importantly, make it a point to learn about cybersecurity. Have you considered what might happen if your site is hacked or compromised?

Despite being heavily impacted in recent years, the UK’s construction industry has bounced back quickly, reaching pre-pandemic output levels. The opportunities lie in abundance, from large infrastructure projects to housing and retrofitting old buildings to meet zero-carbon targets.

An organization should implement a thorough performance management process to ensure that all employees are performing at their peak potential. To help you create such a process for your organization, we have provided 8 tips that will help you implement a performance management process effectively.

Recession is a word that guarantees to send shivers down the spine of business owners. There are steps you can take to navigate the turbulence, keep you out of panic mode and get your business ready to face anything.

You may have recently decided that you need an office space for your startup business, but where do you begin your search? How do you ensure that you pick the right office for you and your business’s needs? There are several aspects that you should consider before you make a big commitment to rent commercial property.

To express your gratitude for their contributions, choose thoughtful presents for the retiring staff members in your organization. Ideal presents are insightful and practical.

There are two main types of buyers in any marketplace: transactional and relational. A transactional customer is the type who is first and foremost interested in price... perhaps a few other things such as speed of delivery and lack of hassle... but primarily price.

There are 3 different strategies you can use when selling to Cold Traffic. They are Educational ads, Story ads and Lead generation ads. Of all 3 ads, the most powerful is Story Ads.