With the advancement of technology and data being generated every day, there is an increment in the amount of data being generated per second. Terms like ‘Big Data’ are becoming quite common.

Machines are taking over jobs that humans no longer want to do, freeing us up to do things we really like to do, like becoming professionals specialised in what we enjoy the most.

If your business uses an omnichannel customer service; integrating the strengths of multiple channels to provide a seamless and streamlined user experience so that your customers can switch between these multiple channels and still get great service, then, you can build long term customer relationships, and in consequence, keep your business competitors far behind.

Agencies that manage pay-per-click advertising campaigns for their clients want the client to continue paying them, so they may show them metrics that highlight what a good job they are doing, rather than metrics that help them properly evaluate the benefits of continuing the service.

Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.