Working in today’s fast-paced world can be daunting. There is so much to do and very little time to accomplish everything on our to-do list. Thankfully, automation is fast becoming a solution available to everyone.

With the advancement of technology and data being generated every day, there is an increment in the amount of data being generated per second. Terms like ‘Big Data’ are becoming quite common.

Machines are taking over jobs that humans no longer want to do, freeing us up to do things we really like to do, like becoming professionals specialised in what we enjoy the most.

Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

When I started my business, I had no idea if there were tools that can make your life easier as an online business owner. There is and implementing them has made a world of difference.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.

As an online service provider, your client onboarding process is the first impression a new client will get. It helps them to know exactly what to expect from you and your business. If it isn’t a great first impression, you’ll have a lot of recovery to do.

The most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.

Who doesn’t love a brand or company who knows exactly what you like and what you need, and comes up with relevant recommendations?

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.

Brand inspiration can manifest itself from anywhere or anything.