As an online service provider, your client onboarding process is the first impression a new client will get. It helps them to know exactly what to expect from you and your business. If it isn’t a great first impression, you’ll have a lot of recovery to do.

The most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.

Who doesn’t love a brand or company who knows exactly what you like and what you need, and comes up with relevant recommendations?

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.

Brand inspiration can manifest itself from anywhere or anything.