What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

A cyberattack can cost you more than money. Dealing with the fallout of a security breach or fraud case creates a lot of stress and can divert your attention from important day-to-day activities that keep your business moving forward.

Agencies that manage pay-per-click advertising campaigns for their clients want the client to continue paying them, so they may show them metrics that highlight what a good job they are doing, rather than metrics that help them properly evaluate the benefits of continuing the service.

Operating a successful small business takes a lot of work and determination, but keeping your business thriving during the pandemic takes even more effort.

Most people have it in them to write a book, fiction or non-fiction. Writing a book is a process and here is one to follow from an article from Writers Digest in March 2012, which I have saved among my favourites.

When you have a great website, you need to find the right words to match the style and the brand created. And the more you look at other websites you will realise that less is more ­ well, more or less anyway.

Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

Running a small business is one of the most fulfilling jobs you can do, but it requires enormous amounts of dedication and hard work. The number of roles you have to fulfil as a small business owner may seem overwhelming. The key to managing tasks is to be organized and work efficiently.

When I started my business, I had no idea if there were tools that can make your life easier as an online business owner. There is and implementing them has made a world of difference.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.

As an online service provider, your client onboarding process is the first impression a new client will get. It helps them to know exactly what to expect from you and your business. If it isn’t a great first impression, you’ll have a lot of recovery to do.

Who doesn’t love a brand or company who knows exactly what you like and what you need, and comes up with relevant recommendations?

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.

Brand inspiration can manifest itself from anywhere or anything.