One of the things we encourage everyone to be doing from their website is to build an email list to send out email newsletters to. You can do this through offering a free resource for them to sign up for, or suggesting they subscribe to your blog so they don’t miss out on a fantastic post. You might run a challenge, course or event that they have to sign up to attend.

I didn’t have a PLAN B. Everyone was talking about their PLAN B’s and how in control it made them of the upcoming restructure. If their job was impacted, having a PLAN B made them feel able to cope with it; made them know they’d be able to smoothly move on to something else without falling apart.