Goal setting is important for all businesses. This is because it allows a business to set achievable short term and long term goals that can help them achieve their ultimate vision for the future. To work out how to set goals, you need to understand the four different types of business owners.

Using marketing for lead generation is an effective way to make sales and hit lead targets. Due to the use of technology, marketing lead generation strategies are also easy to measure, meaning it’s easier than other methods to decipher whether they work for your business or not.