“Marketing in Web 3.0” by Simon Kingsnorth
The book excels in demystifying the concepts of Web3 and the metaverse, making them accessible to marketers who may not yet be familiar with these developments. Kingsnorth does an excellent job of outlining both the opportunities and challenges these technologies present, ensuring that readers come away with a balanced and realistic perspective. His discussion of gamification, immersive experiences, and the future of search is particularly engaging, offering tangible examples of how brands can leverage these innovations.
One of the book’s key strengths is its forward-looking approach. Rather than focusing solely on current trends, readers are encouraged to think strategically about where digital marketing is headed and how they can prepare for the next wave of transformation.
You can find more information about the author and buy the book here - https://www.koganpage.com/marketing-communications/marketing-in-web-3-0-9781398615502
