“Community Building for Marketers” by Areej AbuAli
The book provides a compelling and practical guide to one of the most powerful yet often overlooked aspects of marketing — community building. As brand loyalty becomes increasingly tied to engagement and meaningful connections, this book serves as a timely and invaluable resource for marketers looking to harness the power of brand communities.
The author expertly breaks down the essential steps to creating and nurturing a thriving community, from setting a clear vision, mission, and values to defining success and maintaining long-term engagement. The book is structured in a way that makes it accessible to both beginners and experienced marketers, offering clear, actionable advice alongside real-world case studies from brands like Buffer, Sanity, and The TEFL Org.
You can find more information about the author and buy the book here - https://www.koganpage.com/marketing-communications/community-building-for-marketers-9781398616936
