"Influencer Marketing Strategy" by Gordon Glenister
This book serves as a go-to resource for businesses and marketers aiming to harness the power of influencer marketing effectively. Whether you are a start-up looking to build brand awareness or an established organisation wanting to refine your approach, the author provides a structured framework for developing mutually beneficial influencer partnerships.
A crucial aspect of influencer marketing that Glenister addresses is the ethical and legal implications of collaborations. From disclosure regulations to authenticity and transparency, the book ensures readers are well-informed about best practices and compliance, which is vital for maintaining brand credibility and consumer trust.
You can find more information about the author and buy the book here - https://www.koganpage.com/marketing-communications/influencer-marketing-strategy-9781398615236
