"Brand Elevation: Lessons in Ueber-Branding" by Wolfgang Schaefer
Wolfgang Schaefer’s “Brand Elevation: Lessons in Ueber-Branding” is a remarkable guide for anyone looking to elevate their brand to the highest echelons of market prestige. This book is a must-read for brand managers, marketers, and business owners who aspire to create brands that are not just successful, but iconic.
Schaefer, with the expertise of co-author JP Kuehlwein, offers a fresh and compelling take on what it takes to transform a brand into an ‘Ueber-Brand’—one that commands admiration, loyalty, and a premium price. What makes this book stand out is its practicality combined with deep insights into the psychology of branding. The authors don’t just theorize about branding; they provide a concrete, six-step program that can be applied across industries, whether you’re working with a start-up or an established company.
You can find more information about the author and buy the book here - https://www.amazon.com/Brand-Elevation-Ueber-Branding-Wolfgang-Schaefer/dp/1789664667
