Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

As an online service provider, your client onboarding process is the first impression a new client will get. It helps them to know exactly what to expect from you and your business. If it isn’t a great first impression, you’ll have a lot of recovery to do.

Who doesn’t love a brand or company who knows exactly what you like and what you need, and comes up with relevant recommendations?

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.