Most people have it in them to write a book, fiction or non-fiction. Writing a book is a process and here is one to follow from an article from Writers Digest in March 2012, which I have saved among my favourites.

When you have a great website, you need to find the right words to match the style and the brand created. And the more you look at other websites you will realise that less is more ­ well, more or less anyway.

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.