Nostalgia is the positive emotions you feel when recalling anything. These feelings can be so powerful they can even inform our individual decisions, whether that’s to purchase a product that replicates those emotions or see a film rebooting your favourite franchise.

With the current outlook on climate change, it is more important than ever for companies to work towards more sustainable measures. However, marketing this can be a difficult one.

Targeting and delivering a personalised campaign is key to attracting and retaining an audience. Here, we will explore how to target audiences by offering expert advice and how to introduce personalisation to build trust and loyalty with customers.