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Business, Finance, Saul Rans Sophisticated Cloud Business, Finance, Saul Rans Sophisticated Cloud

Recurring revenue: How to take the headache out of chasing sales

Recurring revenue describes the situation when customers keep buying a product or service from you again and again. Sometimes they may have a contract with you and they’re buying because they have to. Often it’s just easier or cheaper for them to keep buying from you rather than shop around.

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