Payment service providers (PSPs) are facing an increasingly competitive landscape in the payments industry. With the rise of e-commerce, mobile payments and digital wallets, PSPs have had to differentiate their offerings to retain customers and capture a larger share of the market.

When the new Strong Customer Authentication (SCA) regulations were put in place, the goal was clear – reducing ecommerce fraud. But the two-factor authentication has also created significant friction in the customer journey.

The growth of ecommerce and digital payments has transformed the payment industry. And the competition in the ecommerce landscape is fiercer than ever, with customers expecting a seamless payment and checkout experience.

In the new era of ecommerce, propelled by the enforcement of Strong Customer Authentication (SCA), an uncertainty of the market, and an emphasis on global expansion, merchants can’t help but adapt to the changes. One of the most significant shifts is the integration of SCA.