"Managing Luxury Brands" by Eleonora Cattaneo
Eleonora Cattaneo's “Managing Luxury Brands” is an outstanding guide that dives deep into the intricate world of luxury brand management. This book is an essential resource for anyone involved in the luxury industry, from students and academics to brand managers and marketers who are keen to understand what it takes to manage and elevate luxury brands in today’s ever-evolving global market.
One of the most impressive aspects of this book is its comprehensive coverage of both timeless principles and contemporary issues in luxury branding. The author not only explores what makes a brand luxurious but also delves into the changing socio-cultural contexts that influence how luxury is perceived and consumed. This holistic approach provides readers with a robust framework for understanding, analyzing, and developing luxury brands that resonate with modern consumers.
The book stands out for its forward-thinking approach, particularly in addressing the environmental and social impacts of luxury.
You can find more information about the author and buy the book here - https://www.amazon.com/Managing-Luxury-Brands-Contemporary-Strategies/dp/1398606405
