Top web design trends that never go out of fashion
Web design is always evolving, with new trends emerging alongside revolutionary technology; but despite the constant change, there are still timeless styles that anchor web design, appealing to various industries and business types.
Web users expect a level of familiarity when they come across a new website. If the page is too cluttered or busy, the navigation is not intuitive, or the fonts and colours make content difficult to read, visitors may feel frustrated and end up leaving the site before truly exploring it.
To keep your web visitors engaged, consider using one or some of these enduring design trends:
1. Responsiveness
Nowadays, with increasing reliance on mobile devices, it's important that your website is easy to navigate and interact with on every device. In fact, people choose to browse websites on their mobile devices, while others prefer using desktops or tablets. Many switch back and forth between device types and screen sizes depending on convenience. With that in mind, screen sizes vary greatly between visitors, making it all the more important to build websites with responsive design.
With responsive websites:
You can create a single website that is responsive on all devices, rather than design websites for every screen size
Visitors can view sites on any device, including smart phones, desktops, and tablets
Content and images automatically resize to fit different screen widths
Text resizes to fit each screen
2. Minimalism
In web design, minimalism is a style that emphasizes essential elements of a website by eliminating anything that is unnecessary. Minimalism is visually appealing, feels harmonious, and, in turn, makes it easier for visitors to take action.
Some of the key characteristics of minimalist website design include:
Simplicity: minimalist websites are simple, straightforward, easy to navigate and feature few elements.
White space: minimalist websites use white space effectively which create balance and harmony, and it helps focus the visitor’s attention on the most important elements on the page.
Focus: Minimalist websites focus on content. The design avoids distracting from the content and highlights essential information, directing visitors to take action via the use of CTA (call to action) links and buttons. Use this design language to say more with less.
Minimalist design is great for landing pages, App websites, but also for e-commerce, innovative, creative, technology and luxury brands.
3. Colours and gradients
Colours are essential for enforcing brand identity. Vibrant colours and strategic gradients are great design aesthetics for calling attention to important information on your website.
When used correctly, gradients are powerful in web design because they add stylish flair to any website. They also add visual appeal and depth.
4. Bold, custom typography
Custom typography is a unique font that is specifically used for a brand, to make a statement, grab attention, create brand personality and define content hierarchy.
Customised, bold typography can bring attention to navigation menus, compelling marketing messages and can create a more visually appealing and engaging website. It’s great for headlines, CTAs, and powerful statements.
5. Illustrations
Incorporating illustrations to your website is a great way to boost visual interest, understanding and engagement; in fact, illustrations attract visitors and encourage them to take a closer look.
You can use both static and animated illustrations that, when used appropriately, they can effectively convey complex ideas, add an interactive component to engage visitors, give the site more personality and highlight your branding.
6. Visible borders
Visible borders create structure and prevent sections from getting jumbled on a page; they are visual prompt that help visitors to process the information they’re seeing or highlight messages and sections that are especially relevant. They maintain a neat, tidy appearance, separating sections so content is straightforward and efficient to consume.
Whether used together or separately, these web design trends can help you build websites that your visitors will enjoy browsing.
