Have you ever wondered why some executives at the same level as you have a large following on social media or have more engagement on their posts? Or why they are often interviewed by top publications and reputable journalists? The simple answer is that they have established a strong brand, and a strong brand is the gift that keeps giving.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.