3 Best Practices for Implementing AI Video Localization in Educational Content
Do you remember how students during the COVID-induced lockdown turned to online learning? That was the time when educationists realized the true potential of accessible and inclusive academic content. Plenty of education institutes still provide distance learning opportunities where instructors leverage video capabilities, now blending AI to reach wider audiences through localization.
The global online education market, valued at $38.72 billion in 2022, is projected to skyrocket to $270.32 billion by 2031. This growth is further propelled by the quick adoption of top learning management systems, which have now become essential tools for online educational content.
Amidst this high growth, AI video localization has emerged as a strong tool, helping educators bridge language barriers and improve the learning experience.
What is AI Video Localization?
Video localization with AI involves a blend of artificial intelligence and linguistic expertise that breaks language barriers by creating personalized content in a local language. This technology has educational institutes imparting highly personalized and linguistically relevant knowledge. It helps instil confidence in both educators and learners.
With localization, you understand and incorporate different languages and cultural nuances so that the message resonates authentically with learners across the globe. This technology ensures that online education is not only accessible but also highly personalized and linguistically relevant, instilling confidence in both educators and learners.
This breakthrough in AI video localization is paving the way for a future where language barriers will no longer hinder the global spread of knowledge.
Let us explore three best practices when you leverage AI to localize educational video content.
#1. Personalize with Cultural Touchstones
Educational content is not just about translating content into another language. You need to transform it so that videos have more cultural references, resonating deeply with those acquiring the knowledge and providing a high connection level.
What AI can do is, it provides —
Necessary cultural references: AI decodes human behavior and even analyses huge amounts of data to highlight and pinpoint cultural references that are specific to regions or demographics. These include iconic landmarks, popular music genres, traditional clothing styles, etc.
Localized content: With AI integration for educational videos, you can generate or even adapt visuals, music, and character designs that align with the cultural preferences of the target audience. For example, AI can help replace generic backgrounds with images of local landmarks, incorporate regional music into the soundtrack, and even modify character appearances to reflect the diversity of the local population.
Ultimately, you’ll have AI solutions to create an emotional connection so the content feels like it was made for your learners. Such personalization in educational content is necessary to keep learners engaged.
#2. Incorporate Subtitles and Closed Captions
Never let language barriers hinder education. Now, you have AI that helps generate subtitles in multiple languages, enabling you to cater to different audiences worldwide. With subtitles and closed captions, you ensure that the learners have visual aids to grasp your message fully.
Subtitles and closed captions improve accessibility and comprehension for a global audience. Over 98% of students find captions helpful, so why not include them by leveraging AI?
You can automate the process of creating subtitles in multiple languages using AI. Similarly, it generates closed captions that offer additional context, like background sounds or speaker identification, which can help enhance the learning experience.
In practice, you'd use AI to generate subtitles and then have human reviewers check for accuracy. This would make subtitles synchronized with the video and match the speaker's pace.
That said, here’s what you can do —
Employ AI tools to generate accurate subtitles quickly. Let the native speakers review those for cultural nuances and colloquialisms.
Have editors fine-tune subtitle timings that perfectly sync with spoken words.
Customize how subtitles appear (typography, font size, color, etc.) to ensure optimal readability across devices and platforms.
Beyond subtitles, AI-driven localization also plays a vital role in technical education. For instance, when teaching software testing and QA concepts, localized video content can help learners understand crucial processes, such as how to write test cases for software or application testing. This ensures that language is never a barrier when grasping complex topics.
#3. Voice Modulation for Cultural Relevance
For educators, the use of AI overextends beyond just translation. It can also perform voice modulation by adjusting the instructor's voice to align with the cultural norms and preferences of the learners.
AI-powered voice modulation tools help fine-tune the narrator's tone, pitch, and pace to match regional expectations. Learners can connect better when you customize the voice to their geographical region and vis-a-vis culture.
For instance, Latin American cultures may need a lively and dynamic tone to capture attention and convey enthusiasm. At the same time, other regions may prefer a more subdued approach and a calm and measured delivery.
Using voice modulation for your educational videos requires you to try different modulation settings that adapt the instructor's voice for other regions.
This becomes particularly relevant for SaaS companies targeting a global audience. If you're offering cloud based ERP solutions, localizing customer education videos using AI can enhance user adoption.
For this,
Identify vocal characteristics that resonate with your target audience.
Use AI tools to adjust the voice modulation.
Test local content with native speakers to feel natural and engaging.
Moreover, you'll also need to collect feedback and continuously refine the voice modulation to match cultural preferences. A good practice would be to blend AI-generated voiceovers with segments featuring native speakers to add authenticity and warmth.
Summing Up
AI could greatly benefit those in the education sector when creating instructional videos. They can incorporate cultural touchstones, subtitles, closed captions, and voice modulation. All these and much more automation are available for educators who want to impart knowledge in a way that resonates with learners worldwide.
The potential impact of AI video localization is immense. It works to break down language barriers, promote cultural understanding, and create a more inclusive learning environment. As AI technology continues to evolve, we can expect even more innovative and effective ways to personalize and localize educational videos.
