Search engine optimisation (SEO) is important for any successful website. Squarespace is a website builder with amazing templates and a user-friendly interface.

However, your Squarespace website needs good SEO to make the most of it. In this blog post, I'll share 10 essential tips to help you skyrocket your online presence and improve your search engine rankings.

Choose the Right Template for Your Website

SEO-friendly templates are important for Squarespace website building. Mobile-friendliness is a significant ranking factor, so make sure to choose a responsive template that looks great on all devices.

Also, think about templates that help you achieve your content and search engine optimization goals. This way, users can easily navigate your web pages and search engines to find them.

Conduct Thorough Keyword Research

Keyword research is the foundation of successful search engine optimisation. By knowing your target audience's keywords, you can make your website's content better rank in search engine results.

Use Google Keyword Planner, Ahrefs, or SEMrush to research keywords and find high-traffic, low-competition ones.

Optimise Your On-Page SEO Elements

On-page SEO elements, like title and meta tags, help search engines understand your web pages. Make sure your title and meta description accurately describe your content.

Also, use header tags (H1, H2, H3) to structure your content and make it easy for both users and search engines to navigate.

Improve Your Website's Loading Speed

Website loading speed is a ranking factor that affects both user experience and SEO. Website load times affect how likely search engines are to give a website good rankings and how many people leave a website quickly.

To improve your website's loading speed, compress your images, make sure your files are small, and use third-party SEO plugins.

Create Valuable and Engaging Content

Good content is key to successful search engine optimisation. Good content makes your site more popular and improves your ranking on search engines. Write content that answers your audience's needs and encourages social media sharing.

Leverage the Power of Internal Linking

Internal links connect different pages on your Squarespace website, making it easier for users to find content. They also help search engines crawl and index your site more effectively. Link internal pages within your content to improve your website's SEO and make it more attractive to users.

Optimise Images for SEO

Image optimisation is a vital aspect of Squarespace SEO. Optimised images can make your website faster, better, and higher in the search engine rankings.

Use descriptive and keyword-rich file names to make images for SEO. Include image alt text that accurately describes the content of the image. Make your images accessible to people with visual impairments and search engines by investing in Squarespace accessibility.

Make Use of Squarespace SEO Tools and Integrations

Squarespace has SEO features, like URL slugs and meta descriptions, that can help your site appear higher in search results. Also, learn more about your site with Bing Webmaster Tools and Google Search Console to track your website's performance and identify areas for improvement.

Squarespace has plugins that make your website better at getting found on search engines.

Build High-Quality Backlinks

Good website rankings depend on inbound links from other websites. These are called backlinks. Good backlinks show that your content is valuable and trustworthy.

To get valuable backlinks, focus on creating engaging content and working with other websites and influencers in your niche. Make sure to target Google, Bing, and other search engines when building your backlink profile.

Track Your SEO Progress with Analytics

Tracking your website's performance is important for successful search engine optimisation. By checking your website's traffic, user engagement, and search engine rankings, you can identify areas for improvement and adjust your SEO strategies accordingly.

Integrate your Squarespace website with Google Analytics to gain insights into your site's performance and visitor behaviour. Additionally, Squarespace offers its own analytics tools that can help you track your website's progress.

Bonus Tip: Create a Custom 404 Page

A 404 page helps users navigate back to other pages when they encounter a broken link or a missing page. Squarespace's 404 page lets you create a visually similar page that goes with your website's design and gives links to content that is relevant.

Bonus Tip: Misconceptions About Squarespace SEO

Some people think Squarespace's SEO is limited, but that's not true. Here are some tips and strategies to improve your Squarespace website's SEO.

Some think Squarespace doesn't do well with SEO like other content management systems (CMS) like WordPress. However, this belief is largely unfounded. Squarespace has improved its SEO in recent years. These improvements allow you to fully optimise Squarespace sites for search engines.

A Squarespace website can do as well as other platforms. You just need the right approach and strategies. To get the best results, use Squarespace's built-in SEO features and effective SEO practises together.

Additional Squarespace SEO Tips and Strategies

Now that we've addressed common misconceptions about Squarespace SEO, let's explore additional tips and strategies that can help you improve your Squarespace website for search engines.

Use Squarespace's Blogging Features

Blogging is a good way to get organic website visitors and improve your SEO. Squarespace has built-in blogging features that make it easy to create, manage, and optimise blog content for search engines.

Use relevant keywords in blog posts, create eye-catching headlines, and use header tags to improve content structure. Also, promote your blog content on social media sites to get more visitors and increase exposure.

Optimise Your Site for Local SEO

If your Squarespace website targets a local audience, optimising for local SEO is crucial.

Local SEO involves targeting location-specific keywords and creating content that appeals to a local audience. To optimise your Squarespace website for local SEO, include local keywords in your meta descriptions, title tags, and content.

Also, make location-specific landing pages for your site. Make sure your business name, address, and phone number is accurate and consistent across all online platforms.

Use Structured Data Markup

Structured data markup, or schema markup, helps search engines understand your website content and improve your site's appearance in search engine results.

By adding structured data to your Squarespace website, you can enhance your site's visibility and‌ increase click-through rates. Squarespace supports JSON-LD structured data, making it easy to implement schema markup on your website.

You can use tools like Google's Structured Data Markup Helper to create and implement structured data on your site.

Optimise Your Site for Voice Search

Voice search is becoming increasingly popular as more users rely on voice assistants like Siri, Google Assistant, and Alexa to search the internet.

To optimize your Squarespace website for voice search, focus on using natural language and long-tail keywords that mimic the way users speak when asking questions.

Additionally, create content that answers common questions and provides useful information to users searching through voice assistants.

Create and Submit an XML Sitemap

An XML sitemap is a file that lists all the URLs on your website, making it easier for search engines to crawl and index your content.

Squarespace automatically generates an XML sitemap for your website, which you can access by adding "/sitemap.xml" to the end of your site's domain.

To improve your website's SEO, submit your XML sitemap to search engines like Google and Bing using their respective webmaster tools.

Optimise for Featured Snippets

In-depth answers appear at the top of Google's search engine results page (SERP) as selected snippets. These snippets provide users with a direct answer to their query. By optimising your Squarespace website's content for featured snippets, you can increase your site's visibility and drive.

Follow these 10 Squarespace SEO tips and your website will be more visible and rank higher in search results.

Get your Squaresoace SEO moving

You can create a powerful Squarespace website by focusing on mobile-friendliness, keyword research, on-page optimisation, site speed, content creation, internal linking, image optimisation. Use Squarespace's built-in SEO tools, building high-quality backlinks, and check your website's performance. 

Remember, Squarespace offers free SSL certificates for all Squarespace sites. Making sure your site is secure is important for maintaining a strong online presence.

Use this Squarespace SEO checklist to help you get your website optimised.

At our agency, we've successfully helped numerous clients using Squarespace achieve strong results and improve their search engine rankings.

Using the Squarespace SEO tips and strategies discussed in this post, our clients have grown in organic traffic and increased online visibility. As a result, they have enjoyed a strong return on ad spend (ROAS), ultimately leading to higher revenue and business growth.

The results show that a good approach and expertise can help Squarespace achieve good SEO results and help businesses succeed.

Put in the effort and pay attention to detail and you can make Squarespace good for SEO and have long-term success in the digital landscape.

GUEST BLOGGER AUTHOR:

WILL HAWKINS