Top 7 Cosmetic E-commerce Websites for Beauty Businesses
The beauty industry has a lot of competition. To conquer the market and compete with current competitors, companies look for e-commerce websites to run their beauty businesses online. It gives them a significant edge to meet global buyers that increase profit margin and brand visibility, improvise strategies, and compete with international brands.
The beauty industry is vastly spread worldwide, and there are various product trends and ways to use it. It includes makeup, skincare, fragrances, etc. Selling beauty products online through cosmetics e-commerce sites is easy due to the same worldwide demand. You can become a distributor, a private-label cosmetic manufacturer, or a company supplier. We are compiling a comprehensive list of online platforms for wholesale cosmetics through which you can do a seamless beauty business online.
Market Insights of Cosmetic Industry:
Worldwide cosmetics market size was recorded for USD 424.72 billion in 2024 and is expected to be worth around USD 760.61 billion by 2034, at a CAGR of 6% from 2024 to 2034.
The highest percentage is 34% by North American cosmetics market size, which reached USD 136.23 billion in 2023. However, recently, K-beauty products have been dominating the market through simple, affordable, and naturally infused products. Followed by Chinese and Japanese cosmetics that are available for consumers worldwide through cosmetics b2b e-commerce.
Following are the top b2b wholesale cosmetic e-commerce websites for buying and selling your beauty products:
1. BeauteTrade.com
BeauteTrade.com is a wholesale beauty marketplace designed specifically for the beauty industry. It connects beauty industry suppliers with buyers from all over the world. As a leading cosmetics B2B eCommerce platform, you will be offered with a wide range of trendy products, including skincare, makeup, and haircare. These products are manufactured with naturally infused ingredients and packaged according to the latest trends.
It’s an excellent platform for businesses looking to buy or sell in the online cosmetics business. BeauteTrade focuses on premium products and reliable sourcing, it stands out as a specialized eCommerce beauty B2B sales platform that caters exclusively to the beauty and personal care sector.
2. Tradewheel.com
Tradewheel.com is a popular B2B eCommerce platform that serves a variety of industries, including the beauty industry wholesale market. It connects beauty brands B2B eCommerce with global buyers, from cosmetics to personal care the website offers a wide range to buy and sell. The website has a wide network of trusted suppliers and beauty manufacturers who are giving best of their services online.
Highly known for being user-friendly, Tradewheel.com is for businesses seeking reliable beauty industry wholesalers. As a wholesale cosmetics online platform, it offers flexible options for small and large orders, catering to businesses looking to expand their cosmetics B2B eCommerce reach.
3. Alibaba.com
Alibaba.com is one of the largest wholesale beauty marketplaces in the world, offering an extensive selection of products across multiple categories.
Known for connecting beauty industry suppliers with global buyers, it is a leading cosmetics B2B eCommerce platform for those involved in the online cosmetics business.
The website’s secure trade assurance, huge product directory, and global reach make it a trusted B2B eCommerce beauty industry platform for businesses seeking quality beauty industry wholesale products at competitive prices.
4. BeautyJoint
Another platform is BeautyJoint that is an ideal platform for businesses in the online cosmetics business seeking to source popular beauty products from the U.S. from international beauty industry wholesalers.
As a wholesale cosmetics online platform, it specializes in offering trendy makeup and skincare items, catering to beauty businesses of all sizes.
BeautyJoint is a go-to eCommerce beauty B2B sales platform for buyers looking for quality products from leading brands, making it easier for businesses to access top beauty products at wholesale prices.
5. DHgate
DHgate is a well-known B2B eCommerce beauty industry platform from China. You will find beauty industry wholesale products from Chinese manufacturers. It’s ideal for businesses looking to purchase cosmetics and beauty products in bulk.
DHgate provides access to affordable beauty products with secure payment options, making it a reliable choice for sourcing beauty brands B2B eCommerce products. Best platform for those in the online cosmetics business who want to connect with suppliers offering competitive pricing and bulk purchasing options.
6. Amazon
Amazon’s wholesale beauty marketplace is an ever-growing platform for B2B cosmetics buyers and sellers. With its global reach and trusted reputation, it’s ideal for businesses in the beauty eCommerce space.
Amazon offers a variety of beauty and personal care products from reputable beauty industry suppliers, making it a go-to cosmetics B2B eCommerce site for those involved in the online cosmetics business. From skincare to cosmetics, it provides businesses with a trusted platform to source beauty industry wholesalers with ease, delivering reliability and convenience.
7. EC21
Lastly we have EC21, a global B2B eCommerce beauty industry platform that connects beauty industry suppliers and buyers in the wholesale beauty marketplace. The platform has everything including skincare, cosmetics, and personal care.
EC21’s focus on the cosmetics B2B eCommerce sector makes it a valuable resource for businesses looking to expand their online cosmetics business. With its large database of beauty industry wholesalers, it simplifies sourcing for buyers looking to find high-quality beauty products at competitive prices from global suppliers.
Cosmetic Industry Trends Worldwide:
There are certain trends going on in the worldwide cosmetics industry. Analyzing current trends and predicting the future will help in making better decisions and business strategies accordingly. It is better to plan marketing and selling plans before time.
Following are the top b2b cosmetic trends of the beauty industry:
1. Sustainability in Production and Packaging
People are focusing more on the sustainability of the environment and prefer to use products that are made with organic ingredients, vegan formulations, cruelty free procedures etc. IF you are planning to enter the market through b2b cosmetic sites, look out for products that are vegan, cruelty -free and are fulfilling the sustainability criterias. These types of beauty products are gaining popularity nowadays and have a lot of potential in the upcoming future.
2. High Customization
The personalization effect is also on the rise in the beauty business. People are looking for solutions that are specific for their skin problems such as specific as “organic tinted moisturizer in a jar for oily and acne prone skin”. It is an example of how consumers are looking for specific products. They have crossed the shades of availability and need specialized products that are hyper-personalized which is one of the popular trends in beauty ecommerce.
3. PR Collabs Through Social Media
We have been witnessing the ways of promoting and marketing through social media platforms. The influence of social media influencers and celebrities is very dominating the beauty e-commerce industry. Companies collaborated with high profile social media bodies and celebrities to use their products and give it positive reviews.
Another way of collaborating is when two big beauty cosmetic brands come together and create a makeup product that represents both of their values. People get so hyped up and pay a lot of money to buy limited edition or endorsed cosmetics online.
4. Visualization
With the rise of artificial intelligence, it is predicted that people will be able to test a product and be able to picture themselves wearing that product on their faces before making a purchase. It is an advanced technologically influenced trend that will take the beauty industry by a storm. Many people are selling wholesale cosmetics online by doing Facebook and Instagram lives and selling it to the live audiences right away.
What Are Some Factors To Consider While Using Ecommerce Beauty B2b Sales Platforms?
Here are are following tips while starting up online beauty and cosmetic business:
he first tip is to look out for the platforms that specialize in beauty products or offer a wide range of products within the beauty industry.
Choose platforms with reliable suppliers. Analyze the seller’s integrity through ratings and reviews before placing bulk orders.
If you are a small business, find a beauty cosmetic supplier who offers flexibleMOQs, allowing you to purchase according to your business size and needs.
Look out for b2b cosmetic platforms that offer trending products or feature new innovations in the beauty industry.
Find beauty suppliers who are committed to sustainability and offer eco-friendly, organic, or cruelty-free beauty products.
Choose private labeling, allowing you to create branded beauty products.
Compare pricing across different platforms and suppliers, to make sure that the platform you are choosing offers secure payment gateways and favorable payment terms.
What are the top Cosmetic Emerging Markets Other Than North America?
The Asia Pacific region is currently dominating the market with new and innovative products. The new generation of makeup and beauty products consumers are highly influenced by the branding of beauty products.
Another emerging beauty market is Latin America where people are using more eco-friendly skin care products such as hair care sprays and sunscreen formulas that are designed to protect people from severe weather conditions and harsh summer temperatures.
Moreover, Europe, Africa and South Asia markets are also coming up with natural and eco-friendly formulations in beauty and cosmetic products.
Conclusion
In this blog, we have included the rising trend of the e-commerce beauty industry and the ways to optimize the digital business channels for your beauty products. We have mentioned top business-to-business websites which can become your source of buying and selling beauty products. Later on, we have discussed the top trends of the beauty industry for your to implement for getting more consumers worldwide. This blog is a great opportunity for newcomers to enter the marker fully prepared.