Six reasons media exposure is valuable for health and wellness experts
Are you a physician, a psychologist, or a mind and body coach? What tools do you use for promoting yourself? The competition in the industry is high, and it is not enough just to run an Instagram blog to win your audience. Building a powerful personal brand is a more complex process. One of its parts is the work with media and podcasts. Why is it worth your time?
1. It helps you to be Google-worthy
What do people prefer to do when choosing hotels, restaurants, beauty salons, etc.? In most cases, they use Google. The same is with our health shopping! To help a person find you, try to be visible online. If you are featured, especially in top media, your name will likely pop up in Google search results while using keywords.
2. You can build trust this way
Regarding our health, we all want to work with the top expert with top advice. We want to understand that the person knows the subject inside out. We want to trust this person. Reading your expert quotes or articles or listening to a podcast with you, potential clients deep dive into your thoughts, begin to regard you as an expert and trust you, and finally choose your services.
3. You can educate the audience
How often have you come across incorrect information on Google about our health? And many significant health and wellness topics are kept quiet in the media! It is your pet peeve, right? Why not drill into your favorite topics, put forward your thought-provoking ideas, debunk myths and educate people?
4. It enables you to build a network
PR is not only about clients but also about getting acquainted with future colleagues and partners. Media exposure is a brilliant way to give you more notoriety in the industry and draw the community's attention to your work. Building a network is one of the key points for your career, no matter the working field.
5. Taking part in podcasts is a new and effective way to communicate with your audience
What is the reason? Just take a closer look at the numbers. According to Statista data, 62% of all US consumers listen to podcasts. And what is more interesting, according to The Infinite Dial 2022 from Edison Research and Triton Digital, 177 million US citizens older than 12 have listened to a podcast. Why not communicate with the audience, give them a glimpse into your work and draw their attention? Give people a chance to listen to you, get acquainted with you, and understand that you have much in common with them. Just give them the opportunity to get your personality through podcast conversation. You will see it will drive your sales!
6. As a final note, most of your topics can probably be high on the agenda!
Health and wellness questions grab the audience's attention no matter what's going on. According to digital marketing agency 10 Yetis, in 2021, “psychologists,” “doctors,” and “health experts” were the most sought-after experts by journalists for comments (the agency analyzed media requests from ResponseSource and HARO).