Leveraging WhatsApp Chatbot for Marketing and Customer Support
When AI is revolutionizing the world at very fast pace, marketers are also leveraging it for several practices. WhatsApp marketing is one of the emerging marketing channels to reach a wide audience base which can be made effective with the use of AI.
Now, if you are wondering about the use of AI in WhatsApp marketing then it's nothing but the WhatsApp chatbot! Yes, this is the topic of our discussion for the next few minutes where you will know about leveraging WhatsApp chatbot for marketing and customer support.
Let’s start with the basics!
What is WhatsApp chatbot?
WhatsApp chatbot is an automated software created by using Artificial Intelligence (AI) or pre-programmed rules. AI and natural language processing (NLP) engine makes WhatsApp chatbot to interact intelligently with the customers. WhatsApp chatbot is a powerful way to engage with your customers.
WhatsApp chatbot helps to answer many questions related to your products and services, share valuable content with customers, and send notifications about orders, shipping or payments. So, this chatbot is an important part of WhatsApp commerce which helps in driving up your sales.
Why WhatsApp chatbot is important?
With its extensive daily user base counting to over 2.4 billion, WhatsApp is one of the most engaging communication platforms across the whole world.
WhatsApp chatbot handles an array of tasks including response to FAQs, book appointments, and thus helps improve sales. More importantly, chatbot offers helpful information and round the clock assistance to the customers, be it regular business hours or after that.
In this competitive edge, staying connected with your customers has become crucial and that’s where WhatsApp chatbot can be your true ally. It is proven to remarkably enhance customer interaction and efficiently streamline business operations leading to business growth.
As you don’t require human intervention while performing the tasks of chatbot, you save on your valuable resources, time and money. It is a highly beneficial tool that allows you to interact with customers efficiently.
How WhatsApp chatbot helps in marketing and customer support?
As WhatsApp is a super-engaging platform, businesses can leverage this platform to acquire new customers that helps fuel eCommerce growth. By integrating bot on WhatsApp, you can automate multiple tasks including responses to customer enquiries, order tracking, alerts for COD confirmations, & update for discount offers.
Below are some of the important uses of WhatsApp chatbot for business:
Drive acquisition: As WhatsApp is popular with a massive user base, businesses can use this platform to drive new customers to their store and collect valuable leads. Chatbot starts interacting with users to make their customer journey successful and boost customer acquisition.
Enhance engagement: Chatbot responds quickly to any customer inquiry and hence customers never feel unheard. WhatsApp chatbot helps employ several engagement strategies such as appointment scheduling, event updates, important reminders, and interactive quizzes or games.
Run promotional campaigns: Running promotional campaigns is a vital element in achieving more sales. As chatbot can communicate with many people at the same time, it allows eCommerce brands to efficiently send promotional messages to more customers at once.
Send product and service-related messages: By sending product and service-related messages to loyal customers, you enhance customer trust with your brand. Chatbot eases this task for you as it can send product related messages to specific customers in a timely manner.
Boost sales: Chatbot can turn this powerful messaging platform into the sales funnel where it can showcase diverse products, recommend personalized products, and provide conversational buying guidance. WhatsApp chatbot acts like a virtual human sales assistant which enhances customer experience. It helps improve conversion rates by helping users make informed buying decisions.
Collect feedback: Once a shopper purchases a product from your online store, you should collect feedback about your product or service that helps you improve further. Chatbot makes this process easy for you by interacting with customers after their purchase.
Improve post-sales support: WhatsApp chatbot can scale customer support seamlessly and enhance post-sales engagement. You can target customers who have already purchased from you with product upsell and cross-sell promotions. This helps you to boost average order value (AOV) and improve customer satisfaction.
AI chatbot, being your human-like assistant, can alleviate response times, resolve routine queries including FAQs, order tracking and updates, returns and refunds, etc. This also helps improve agent efficiency.
Businesses can use WhatsApp chatbot to understand the audience better and drive higher conversions.
How Does WhatsApp Chatbot Work?
WhatsApp chatbot first understands user inputs and then generates relevant responses by following a series of steps.
Once the user initiates conversation, WhatsApp chatbot uses NLP algorithms to identify the user intention behind the query. Then, it extracts relevant information to process the query.
For example, a user types in some query on WhatsApp bot, “How does your return and refund policy work?”. Then, bot recognizes this query with its advanced intent recognition capability. It fetches related information from the source and delivers a prompt response. By understanding the intent behind user query, bot delivers relevant and accurate answers.
When chatbot is integrated with external databases or APIs, it can provide real-time information and context-aware responses. Moreover, WhatsApp chatbot is also capable of multimedia handling, context management, and transactional capabilities that ensures an efficient and interactive user experience.
Generative AI also opens many doors which amplifies chatbot’s capabilities so that it can comprehend individual messages and broaden the context of conversations to make it more intuitive.
Conclusion
To adapt to this continuously transforming digital landscape, WhatsApp Chatbot is a crucial tool. It is an ultimate solution for enhanced connection between brands and their audiences. Businesses can leverage the power of WhatsApp chatbot and AI to build genuine and enduring connections with their audience.
WhatsApp chatbot is a powerful solution for businesses to engage with their customers at each step of their journey. You can drive conversions, sales and business growth with the integration of WhatsApp chatbot.
So, if you are excited to dive into the future of coherent communication and excellent customer satisfaction, then just opt for an efficient WhatsApp chatbot.
WebMaxy provides diverse WhatsApp commerce solutions including WhatsApp chatbot integration which elevates your marketing to the next level.