Why is employer branding important for the HR department? In a nutshell, employer branding is a strategy to make your company look good to the people you want to hire. To do this, you highlight what's special about your company and show it's a great workplace.

Employer branding is necessary for attracting top talents. If done correctly, this strategy creates a positive buzz and motivates job seekers to look at your company. The big question is: How can we create employer branding?

We'll explore several practical strategies to build employer branding. These strategies are helpful for enhancing talent acquisition and expanding brand awareness online as a part of HR marketing. Here are some steps to build standout employer branding.

#1. Know Your Company

Before creating an employer branding, you need to understand your company deeply. Learn your company values and missions so you can deliver meaningful messages to targeted audiences.

You may also identify what sets your company apart from other companies. For example, you can mention modern technology used to support employees or diverse backgrounds in your outstanding team members.

List anything you can identify from your company. You may also work in detail by explaining how the company operates per department. This knowledge is the foundation for creating a distinctive and attractive employer brand that aligns with the company's identity.

#2. Identify Company Culture

Every company has its own working culture. For instance, many companies allow workers to do hybrid work, where they can choose to work at the office or remotely. This kind of culture can make your company stand out.

Identify what cultures can make your company attractive. You may also highlight regular events, work-life balance regulations, and professional development training as some benefits employees can enjoy.

#3. Create a Good Storytelling

Storytelling is everything. First, decide the tone you use to explain your company, such as formal or friendly. The tone depends on the image of your business. Formal tones emphasize professionalism, while friendly tones give a fun and dynamic atmosphere.

Second, create the story. You can develop a narrative to explain the nitty-gritty details about your company or involve employees in telling their stories in the office. These stories could be captured with in-house video production and shared internally or for recruitment purposes.  Both work fine for A well-crafted narrative that helps build a connection between the company and potential employees. 

#4. Involve Employees in Branding

To make your employer branding stand out, involve real employees in your office. Encourage high-performing employees to share their experiences. They can provide genuine insights into their roles and the benefits they receive while working at the company.

Actual words from existing employees add authenticity and credibility to the employer brand. This involvement not only showcases the positive aspects of the workplace but also fosters a sense of pride and engagement among the workforce.

#5. Offer Competitive Benefits

Showcasing competitive employee benefits can be a good talent sourcing strategy to attract top talent. You must identify and provide perks that set the company apart in the job market. 

There are many types of employee benefits. For instance, health insurance, flexible work schedules, wellness programs, and regular training are great values for job seekers. 

You should communicate these benefits clearly to potential candidates. Show the value of these benefits and how they can help employees achieve better professional and personal wellness.

#6. Give Professional Opportunities

It's important to highlight the professional development opportunities available in your company. Showcase how your company offers career growth paths through training programs and mentorships. Many young job seekers really look forward to this opportunity.

Emphasizing the potential for skill development and advancement also attracts candidates seeking a long-term career. This step contributes to building an employer brand that values the professional growth of its employees.

'Foster professional growth by investing in comprehensive training and mentorship programs. This approach not only elevates your team's skills but also builds a loyal and engaged workforce,' advises Freaky SEO.

#7. Invest in Company Video

A company video is one of the best ways to create standout employer branding. You can capture many activities while delivering informative messages about your company and employees.

Add text animations, illustrations, and motion graphics, and combine other visual elements to make your employer branding video compelling. Share your employer branding video on social media to raise brand awareness and reach broader talent. 

Takeaway 

Building a standout employer branding can be challenging without a comprehensive plan. We suggest you identify your company culture and employee benefits to begin with. Then, create a storyline about your company.

Showcasing how your company supports employees' personal and professional growth can attract top talents. With a well-executed employer branding video, you can escalate recruitment outreach as a part of HR marketing strategies to gain a more impactful result.

GUEST BLOGGER AUTHOR:

ANDRE OENTORO