AI-Powered Skincare: How GPT-4 Helped Us Develop a Science Backed Skin Type Quiz
For years, we wanted to empower people to make better skincare decisions through a quick online skin type quiz, but bringing it to life seemed impossible for our clinic, owned and operated by busy medical doctors. That was, until GPT-4 came along. In this blog post, we'll explore how this groundbreaking AI technology turned our dream into a top-ranking online skincare quiz on Google, changing the way people approach their skincare routines.
The Turning Point: Discovering GPT-4
Our breakthrough came with GPT-4, a state-of-the-art AI language model. We knew the questions we wanted to ask, but lacked the hands-on JavaScript experience to create a fun, interactive quiz that does the calculations for you. GPT-4's ability to write JavaScript code filled this gap, enabling us to develop the quiz very quickly.
Developing the Quiz: A Collaborative Process
We started slowly, giving GPT-4 the first two questions of the scientifically-backed Fitzpatrick Skin Type Questionnaire and were amazed when it worked. We then pushed it further, and asked it to write the next question from its own knowledge. While we had to correct the wording it generated, so it matches the clinically validated questionnaire exactly, its attempt was impressive.
When we encountered code bugs, GPT-4 offered creative solutions. For example, it initially had trouble identifying whether the user had answered all questions or not. Upon pointing this out, GPT-4 quickly developed new code that accurately tracked answered questions. Impressively, the code fix worked. GPT-4 also adapted to output limitations by providing code in bite-sized chunks, all I had to do was copy and paste these onto our website – it even told me where to copy and paste them.
Launching the Quiz: Immediate Impact
While we haven't shared the quiz with all our clients, those who have tried it loved this user-friendly and scientifically backed tool. At the time of writing, our interactive Fitzpatrick Skin Type Quiz now ranks on the first page of Google for high-volume keywords like "Fitzpatrick skin type quiz" (position 5) and "Fitzpatrick skin type test" (position 7) in the UK. Internationally, we're on the second page and climbing, which we’re very happy with considering we only launched the tool three days ago!
A Promising Future: AI in Skincare
Our experience with GPT-4 highlights the potential of AI in the skincare industry. As AI technology evolves, we're excited to explore new ways to enhance our services, such as AI-powered personalized product recommendations, virtual consultations, and real-time skin analysis, for a more comprehensive and tailored skincare experience.
To see this AI tool in action, we invite you to check out our Fitzpatrick Skin Type Quiz and discover your skin type in just 60 seconds. In conclusion, our journey with GPT-4 has transformed how we approach business, and how our clients approach their skincare routines. By turning our once-forgotten idea into a reality, we've demonstrated the power of AI in skincare, paving the way for a more personalized, effective, and accessible skincare experience for all.